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Why PR Exclusives are a Bad Idea

I’ve just had another experience this week that reinforces my view that PR exclusives are a bad idea. For the uninitiated, a PR exclusive is where you give your ‘news’ to a particular media outlet...

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SOPA, PIPA and Kim Dotcom

I love it when world events turn on a PR opportunity that seems too good to miss. In this case, we’ve got two very controversial bills about to be debated in the US Senate, and the arrest of a...

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iiNet Wins High Court Copyright Case #iitrial

There was massive media coverage yesterday and today when the Australian High Court ruled against AFACT (Australian Federation Against Copyright Theft) in its case against Australian ISP iiNet (see...

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Wielding Absolute Power with the Delete Key

I’ve had one of my more unpleasant experiences dealing with media this week – and in 16 years of working with journalists and media outlets, I can count experiences I’ve had like it on one hand. What...

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PR Agencies’“Imperfect Pitch”

Yesterday, the Australian Financial Review‘s Katarina Kroslakova published an article all about the ‘PR follow-up': “It’s mind-boggling how little the PR industry knows about the people they are...

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“The world will soon be full of cheap tablets. Possibly free tablets.”

Last year, I blogged about the tablet eventually becoming just a vehicle for delivering content and having little or no intrinsic value itself. With the release of the India’s $20 Aakash 2 tablet, it’s...

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The Times of London Offers Subsidised Tablet

OK, it’s not quite the newspaper launching its own fully-branded device (a prediction I made back in August 2011), but the news that The Times of London is offering a heavily-subsidised a 32GB Asus...

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When Did IT Suddenly Go Mainstream?

When did IT suddenly go mainstream? This morning listening to local radio over breakfast, I heard Ry Crozier, journalist with ITNews.com.au interviewed on ABC Illawarra about the NBN. Seventeen years...

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Holding a Grudge

Australian IT journalist Simon Sharwood (and no, that’s not him pictured left) posted an interesting two-part tweet last week: “Among the many things I don’t get about PR is why negative coverage...

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The Daily Telegraph’s Front Page and Bezos Buying The Washington Post

With the 2013 Australian Federal Election campaign kicking off on Monday, the Daily Telegraph’s front page that morning  was a shock. While most of the Australian community believe that News...

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Where will you get your news?

There were reports this week of not one but two more journalists leaving the Australian technology media scene and moving into marketing communications roles – Nick Ross to Filtered Media and Chris...

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