Why PR Exclusives are a Bad Idea
I’ve just had another experience this week that reinforces my view that PR exclusives are a bad idea. For the uninitiated, a PR exclusive is where you give your ‘news’ to a particular media outlet...
View ArticleSOPA, PIPA and Kim Dotcom
I love it when world events turn on a PR opportunity that seems too good to miss. In this case, we’ve got two very controversial bills about to be debated in the US Senate, and the arrest of a...
View ArticleiiNet Wins High Court Copyright Case #iitrial
There was massive media coverage yesterday and today when the Australian High Court ruled against AFACT (Australian Federation Against Copyright Theft) in its case against Australian ISP iiNet (see...
View ArticleWielding Absolute Power with the Delete Key
I’ve had one of my more unpleasant experiences dealing with media this week – and in 16 years of working with journalists and media outlets, I can count experiences I’ve had like it on one hand. What...
View ArticlePR Agencies’“Imperfect Pitch”
Yesterday, the Australian Financial Review‘s Katarina Kroslakova published an article all about the ‘PR follow-up': “It’s mind-boggling how little the PR industry knows about the people they are...
View Article“The world will soon be full of cheap tablets. Possibly free tablets.”
Last year, I blogged about the tablet eventually becoming just a vehicle for delivering content and having little or no intrinsic value itself. With the release of the India’s $20 Aakash 2 tablet, it’s...
View ArticleThe Times of London Offers Subsidised Tablet
OK, it’s not quite the newspaper launching its own fully-branded device (a prediction I made back in August 2011), but the news that The Times of London is offering a heavily-subsidised a 32GB Asus...
View ArticleWhen Did IT Suddenly Go Mainstream?
When did IT suddenly go mainstream? This morning listening to local radio over breakfast, I heard Ry Crozier, journalist with ITNews.com.au interviewed on ABC Illawarra about the NBN. Seventeen years...
View ArticleHolding a Grudge
Australian IT journalist Simon Sharwood (and no, that’s not him pictured left) posted an interesting two-part tweet last week: “Among the many things I don’t get about PR is why negative coverage...
View ArticleThe Daily Telegraph’s Front Page and Bezos Buying The Washington Post
With the 2013 Australian Federal Election campaign kicking off on Monday, the Daily Telegraph’s front page that morning was a shock. While most of the Australian community believe that News...
View ArticleWhere will you get your news?
There were reports this week of not one but two more journalists leaving the Australian technology media scene and moving into marketing communications roles – Nick Ross to Filtered Media and Chris...
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